Am I Deserving of Love?

Just this morning I had a conversation in regards to not feeling worthy of love. And I found the following on my horoscope for the day:

Believing that we are deserving of love is a vital component of all of our close relationships as it enables us to participate in intimate exchanges without experiencing the fear of vulnerability. When we feel that some part of ourselves does not merit the attention and affection others give us, we may find ourselves unintentionally and unconsciously rejecting the warmth given to us by the important people in our lives. When we feel innately lovable, however, we delight in the devotion of our loved ones and take real pleasure in the affection with which they interact with us. We are also able to give affection in return, because we understand that all people are deserving of love simply because they are human beings. Today you will discover that your love for your friends and relatives is founded, in part, on your ability to let yourself be loved.

Reflecting on my behavior either currently or from the past, I can see that I have tried to push people away because I don't think I deserve to be loved. Or I am afraid of rejection so I create an emotional wall so no one can hurt me. It's not easy letting my guard down and being vulnerable.